Privacy Policy
Last updated: 10 May 2026
Lore ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Lore mobile application and website (lore-hq.com).
1. Information we collect
We may collect the following information:
- Account information: name, email address, and password when you register.
- Profile information: preferences, onboarding responses, and location (country/region).
- Usage data: adventures saved, scheduled, and completed; swiping behaviour used to improve recommendations.
- User-generated content: photos and journal entries you choose to log.
- Device information: device type, operating system, and app version for performance and debugging purposes.
2. How we use your information
- To provide and personalise the Lore service, including adventure recommendations.
- To manage your account and respond to support requests.
- To improve the app through analytics and crash reporting.
- To send service-related notifications (you may opt out of marketing communications at any time).
3. Data sharing
We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating the app (such as hosting, analytics, and payment processing). These providers are bound by confidentiality obligations and may only use your data to perform services on our behalf.
4. Data retention
We retain your data for as long as your account is active. You may request deletion of your account and associated data at any time by contacting us at hello@lore-hq.com. Upon request, we will delete your data within 30 days.
5. Your rights (UK GDPR)
If you are based in the United Kingdom, you have the right to access, correct, or delete your personal data, object to its processing, and request data portability. To exercise any of these rights, contact us at hello@lore-hq.com.
6. Cookies
Our website may use cookies for basic functionality. We do not use tracking or advertising cookies.
7. Children
Lore is not intended for users under the age of 13. We do not knowingly collect personal data from children.
8. Changes to this policy
We may update this policy from time to time. We will notify you of significant changes via the app or by email.
9. Contact
If you have any questions about this Privacy Policy, please contact us at hello@lore-hq.com.